Backlinking is an important part of any search engine optimization strategy. It is the best way to improve your ranking on  the search engines and moreover gives you an increased influx of target traffic which you can then convert to customers. It  is a means to connect other websites to your own thus allowing you to use the ranking of that website for your own benefit.  The affiliation of your website to high PR websites allows you to improve your own ranking as well. That is the reason why  backlinks are so important to any strategy involving SEO.

Since the use of these links is so important many companies opt to use any and all means possible to increase the  number of links on the internet leading back to their own site. One strategy that they employ is to buy backlinks thus  decreasing their own work of making and posting the links. But before one decides to buy such links one must understand a  little about the different kinds of backlinks.



The links can be basically divided into Organic and Paid links. Organic links are created when other websites go  through your site and see that the information you have provided is useful and interesting to their viewers, and they then  decide to use links of your site on their own sites to benefit their viewers. This is the most powerful means of improving  your popularity with search engines. The only problem is that creating many links is a long and strenuous job. That’s why  many companies do tend to try and bypass this process altogether by paying money to websites to buy the links. The buying of  links can be done in two main ways. You can either purchase each link individually or pay a service to provide these links  organically for them.

Though the buying of links can be hugely beneficial to your site and company there is a downside to it. The problem  is that Google, which is the top search engine today, has been trying to curb the proliferation of paid backlinks because  they tend to disregard important factors like relevance of content between the sites, quality of the site, etc. Since paid  Backlinking is against the Google webmaster guidelines and protocol, any such links discovered can have a negative impact on  your site’s ranking and thus on your success as well.